Cookie Policy

Cookies are small text files that are stored on your device when you visit a website. They help websites work properly, remember your preferences, and understand how people use the site so it can be improved.

Some cookies are set by Novita, and others are set by trusted third-party services we use.

We use cookies to:

• Make sure our website works as it should
• Understand how people use our website so we can improve it
• Help us share relevant information about our services
• Support marketing and advertising activities, including remarketing

We do not use cookies to identify you personally unless you have chosen to share that information with us (for example, by submitting a form).

These cookies are required for the website to function. They enable core features such as page navigation, form submissions, and security.

You cannot turn these cookies off, as the website may not work correctly without them.

These cookies help us understand how people interact with our website, such as which pages are visited most often and how users move through the site.

We use:

• Google Analytics 4 (GA4) to measure website usage and performance
• Hotjar to better understand user behaviour through tools like heatmaps and session recordings

The information collected is anonymised and used to improve the experience of our website.

These cookies are used to show relevant ads and measure the effectiveness of our marketing campaigns.

We use:

• Meta (Facebook) Pixel
• Google Ads remarketing

These tools allow us to:

• Show Novita ads to people who have previously visited our website
• Measure how our advertising performs

These cookies may track your activity across other websites.

Some pages on our website include embedded content from third-party services.

We use:

• Google Maps to show service locations

These services may set cookies on your device when you interact with the embedded content.

You can also control or delete cookies through your web browser settings. Most browsers allow you to:

• See which cookies are stored
• Delete cookies
• Block cookies from specific websites

Please note that disabling some cookies may affect how the website functions.

The third-party services we use have their own privacy and cookie policies. We encourage you to review these for more information:

• Google (Analytics, Ads, Maps)
• Meta (Facebook)
• Hotjar

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or how we use cookies. Any updates will be published on this page.